HaHa Wallet · Consumer digital assets · Seed stage
Ran growth end to end, in-house.
A wallet with no budget for paid acquisition. We built the community that carried it, a Discord past 300,000 members, with referral loops and daily content off it. Peak was 100,000 daily actives and #8 on WalletConnect.
Google Play listing. Android only, one of three platforms.
Read the HaHa Wallet case →BITCOIN (HPOS10I) · Community token
Launch through to peak.
A token with no team and no treasury. We built the first grassroots community behind it, wrote the positioning, and ran distribution through launch and past it.
CoinMarketCap, all-time. Peak $316.2M on 30 October 2024.
Read the BITCOIN case →Content system · Multi-channel
Still running after handover.
Daily publishing on every channel is a three-person job. This ran on a fraction of one, with most of the production automated. Best single post did 500,000 views.
X organic analytics, twelve months. No ad spend.
Read the content engine case →Banxa · Listed payments infrastructure
Outbound through go-live.
In digital asset payments the distribution belongs to exchanges and wallets, and Banxa had to go and get it. We ran partnerships end to end. Deals from $15K to $100K+, $250K+ in grants, and two new verticals opened.
Banxa × Google Pay launch creative.
Read the Banxa case →Bitget · Global exchange
Regional build, run in-house.
Australia was an open market with no affiliate channel yet. We built the program from inception and grew the partner base 40%.
The Messi campaign creative.
Read the Bitget case →Every engagement here started with a thirty-minute call about what was stuck. The call is free.
Project brief
Where it is stuck
What is going on
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